Most investors chase momentum.
We help you invest with a plan instead.
Long-term, goal-aligned investing for Indian investors at home and across the world — zero jargon, no FOMO, no rush.
Ashish Jain
AMFI Registered Mutual Fund Distributor & SIF Distributor
Who guides you
Before distributing mutual funds, Ashish spent 10+ years in risk and operations at Barclays — one of the world’s largest financial institutions. That institutional background, combined with an FRM certification held by fewer than 80,000 people globally, shapes how he thinks about every portfolio: downside first, returns second.
Based in Europe and watching Indian markets from outside the daily noise, Ashish is also among the first MF distributors in India’s new SIF space — positioned in emerging opportunities before most investors know they exist. That’s not coincidence. It’s the philosophy.
50+
Client families
10+
Years in finance
2017
FRM certified since
40+
AMC partners
Client Stories
Real investors. Real experiences.
From first-time SIPs to multi-family portfolios β hear from the people who trusted us with their financial future.
Testimonials reflect individual client experiences and are not indicative of future performance or returns.
What we help you with
From your very first SIP to India’s newest asset class, from NRI paperwork to retirement planning: one trusted partner for the complete picture.
Specialised Investment Funds
SIFs sit between mutual funds and PMS. Fund managers can use long-short equity and derivative strategies that regular mutual funds can’t, from a βΉ10 lakh minimum. We were among the first distributors to offer them.
See every live SIF in our trackerNRI Investing
Investing in India from abroad means NRE/NRO accounts, DTAA and FEMA rules. We handle the process end to end for families in the UK, UAE, USA, Singapore, Portugal and beyond.
How we help NRIsMutual Funds
The simplest way to build wealth steadily. Whether it’s your first SIP, a goal-based portfolio or a lump sum, we match funds to your goals, timeline and risk appetite, across all major AMCs.
- SIPs from βΉ500 a month
- ELSS for tax saving under Section 80C
- Goal plans for education, a home and retirement
- Regular reviews and rebalancing guidance
- All major AMCs: HDFC, ICICI, SBI, PPFAS and more
NPS
Government-backed retirement savings with extra tax deductions, for individuals and employers.
Individual Β· CorporateFixed Deposits
For the predictable part of your portfolio, with paperless applications. Tenures of 12 to 60 months.
Bajaj Finance Β· Shriram FinanceTerm & Health Insurance
The right cover at the right premium, compared across leading insurers. No sales pressure.
Term Β· Health Β· RidersMinor Accounts
Start investing for your child from day one, using the guardian’s PAN. Converts at 18.
SIP from βΉ500Joint & Survivor
Joint and “anyone or survivor” accounts, multi-goal SIP baskets and annual reviews.
Couples Β· FamiliesPlan it before you invest it
Four calculators that go into the details most leave out: step-ups, inflation, a delayed start, changing returns after you retire, and what happens if markets do worse than you assumed.
These are illustrations at the return and inflation rates you choose. They are not a forecast or a promise. Actual returns vary from year to year and can be negative. Figures are before exit load and tax. Returns are compounded monthly at the equivalent of the yearly rate; a withdrawal is taken at the start of its period and a SIP instalment is added at the start of each month. Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
From our desk
Plain-English notes on investing
SIFs, mutual funds, tax and NRI investing, explained without the jargon.
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